Fans submitted comments based around the theme “100 reasons to love Volvo” and 100 of these ideas were included in the drawing.
I intended to create an illustration that people can really study all the different ideas and explore the details on close inspection and hopefully there is a sense of playfulness too.
A few of my favourite comments submitted by Facebook users that I enjoyed drawing were…
“5 mad vikings under the bonnet”, “Volvomort”, “She’s my baby girl” and it’s not everyday you get to illustrate “Rexy the sexy xc”!
Watch the film created at the Volvo Car UK head office or take a closer look at the illustration in more detail.