Greenpeace - Car Free

I created three detailed illustrations for Greenpeace China, promoting the annual Car free day that encourages people to stop using their cars so much and use public transport, cycle or walk.

There is a story contained within the detail of each tire mark. The top tire mark shows the different car trips that people take in a day such as driving to the supermarket or to school, while the bottom mark shows the environmental impact of these journeys, such as a polar bear's sad demise due to melting ice. Very literally, these are marks we are leaving on the earth when we drive.

The campaign that I worked on alongside Leo Burnett Hong Kong won some awards including a Gold Lion at Cannes Lions International Festival of Creativity.

You can read an interview that I did about my cycle to work on the Greenpeace website.